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Anthony Joshua: Betfred's Boxer Tweets Broke Gambling Rules, Says ASA

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Anthony Joshua: Betfred's boxer tweets broke gambling guidelines, says ASA

1 November 2023

ByRiyah Collins
BBC Newsbeat

Three tweets by Betfred including Anthony Joshua have actually been prohibited for breaching gambling marketing guidelines.

The Advertising Standards Authority (ASA) examined the posts shared in March and April promoting a battle.

It stated Joshua was most likely to strongly attract under-18s - which is forbidden by brand-new gambling advertisement rules.

Betfred, which declined claims Joshua interested children, called the choice "unjustified" and said it would demand an independent evaluation.

Last year the ASA, which controls marketing in the UK on TV, radio and online, upgraded its rules for promoting gambling., external

The new guidelines mention that companies can not appeal to under-18s "by reflecting or being associated with youth culture".

Betfred's tweets included videos of Joshua discussing his diet plan, his preparation regular and his pre-fight mentality before his bout with Jermaine Franklin.

the yohaig code company had argued boxing is an "adult-orientated sport" since its late-night matches are mainly streamed pay-per-view and can only be bought by over-18s.

It likewise stated the three tweets weren't advertising however were "editorial" in nature.

The bookmakers did admit Joshua is hugely popular throughout social networks, with 29.3 m fans worldwide, but argued they were "overwhelmingly adult".

However, the ASA found about a million of Joshua's 15.7 m Instagram followers were registered as under-18, along with 82,000 of his fans on Snapchat.

The watchdog found this promotion code to be "a substantial number" implying Joshua was "of inherent strong appeal" to a young audience.

It told Betfred the ads "need to not appear once again in their existing type" and warned it not to utilize figures who interest young people in future.

A Betfred spokesman stated the business firmly believed posting the 3 interviews with Joshua "in no chance undermined" its dedication to avoiding strong youth appeal in its marketing.

"It should likewise be born in mind that the ASA did not get a single problem from a member of the public about our association with Anthony Joshua in this regard," he added.

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Sky Bet just recently had a tweet featuring Gary Neville banned for breaching the very same guidelines.

Even though Neville's footballing career ended in 2011, the ASA found he too was most likely to have a strong attract under-18s - something Sky Bet disagreed with.

Listen to Newsbeat live at 12:45 and 17:45 weekdays - or listen back here.

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