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Anthony Joshua: Betfred's Boxer Tweets Broke Gambling Rules, Says ASA

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댓글 0건 조회 104회 작성일 25-10-19 07:39

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Anthony Joshua: Betfred's boxer tweets broke gambling rules, states ASA

1 November 2023

BBC Newsbeat

Three tweets by Betfred including Anthony Joshua have actually been banned for breaching gaming marketing guidelines.

the yohaig code Advertising Standards Authority (ASA) investigated the posts shared in March and April promoting a battle.

It stated Joshua was most likely to highly appeal to under-18s - which is forbidden by brand-new gaming ad guidelines.

Betfred, which turned down claims Joshua appealed to children, called the decision "unfair" and said it would demand an independent evaluation.

Last year the ASA, which regulates marketing in the UK on TV, radio and online, upgraded its rules for promoting gambling., external

the yohaig code new standards state that companies can not attract under-18s "by reflecting or being related to youth culture".

Betfred's tweets included videos of Joshua discussing his diet, his preparation regular and his pre-fight mentality before his bout with Jermaine Franklin.

The business had argued boxing is an "adult-orientated sport" since its late-night matches are primarily streamed pay-per-view and can just be bought by over-18s.

It likewise said the yohaig code three tweets weren't advertising however were "editorial" in nature.

The bookmakers did confess Joshua is extremely popular throughout social media, with 29.3 m followers worldwide, but argued they were "overwhelmingly adult".

However, the ASA found about a countless Joshua's 15.7 m Instagram followers were registered as under-18, in addition to 82,000 of his fans on Snapchat.

The guard dog found this promotion code to be "a significant number" meaning Joshua was "of fundamental strong appeal" to a young audience.

It informed Betfred the advertisements "must not appear again in their existing kind" and cautioned it not to use figures who appeal to young individuals in future.

A Betfred spokesman stated the yohaig code company firmly thought posting the three interviews with Joshua "in no other way weakened" its dedication to avoiding strong youth appeal in its marketing.

"It must also be kept in mind that the ASA did not receive a single problem from a member of the public about our association with Anthony Joshua in this promotion code regard," he added.

Sky Bet recently had a tweet including Gary Neville prohibited for breaching the very same rules.

Even though Neville's footballing career ended in 2011, the ASA found he too was likely to have a strong attract under-18s - something Sky Bet disagreed with.

Listen to Newsbeat live at 12:45 and 17:45 weekdays - or listen back here.

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