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William Hill Bets On Virtual Reality Racing

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작성자 Alejandrina All…
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William Hill bets on virtual truth racing

1 October 2015

Anyone who has been to a racecourse will understand the excitement when the horses pound towards the goal.

But this promotion code thrill of the trip is something that many customers who bet in shops or online do not experience.

Bookmaker William Hill is eager to recreate it with virtual reality technology.

The UK's Gambling Commission said that it would be keeping an eye on innovations such as virtual reality to make sure that they did not motivate excessive gaming.

Using virtual truth headsets, combined with GPS racetrack information, it is giving consumers the opportunity to view the race from the jockey's perspective.

"Currently you place a bet and not much occurs between that and the outcome," said Crispin Nieboer, William Hill's director of innovation.

"We wish to bring customers closer to the sporting action, to experience the excitement of the trip."

To evaluate the yohaig code possibilities, the team at William Hill labs built a 3D mock-up of Kempton Park racecourse and collected live data, by means of GPS trackers fitted on horses, during a training race at the course.

Combining the information developed a virtual race users can view via either Google Cardboard or an Oculus Rift.

The technology is not yet available to the general public but was on show at an open day at the company's innovation lab in Shoreditch.

Users initially choose the horse they desire to race on. Accompanied by live commentary, users can turn and take a look at other horses as well as activating a data display about the horse's heart rate, stride and race position.

William Hill plans to add more courses and live races next year.

"Currently there are some spaces in the information so the horses all of a sudden accelerate in a live race, but we want to have a proof-of-concept system all set by Christmas," said Mr Nieboer.

The strategy is to launch the service as part of the William Hill app.

"Users can select the option to enjoy the race as a basic video or they can be the jockey," Mr Nieboer said.

It could also be readily available in some wagering stores, said Mr Nieboer, while Google Cardboard headsets were likely to be provided totally free at racecourses.

It is estimated that in the UK about 350,000 individuals have a gambling addiction, with over ₤ 7bn invested annually.

The proliferation of online wagering has actually been blamed for making it easier to bet and some feel services such as virtual truth could contribute to the issue.

The marketplace is managed by the UK Gambling Commission, which said that it "displays development in the gaming market in order to make sure operators continue to adhere to the conditions of their licences".

"Operators are needed to ensure that they bet9ja's welcome offer betting in a responsible manner, which will consist of offering tools to enable clients to handle their betting activity in addition to having policies and procedures in place to determine possibly troublesome behaviour and interact with consumers who display that behaviour," a added.